AdShuffle Officially Launches; Offers Real-Time Optimization and Reporting in its Ad Serving Solution: Marketing Technology Company Exits Beta with

SAN FRANCISCO (Business Wire EON) April 15, 2008 -- "Products in the marketplace right now are slow, inefficient and inflexible. We provide a needed alternative. We've already helped our beta clients lower their cost per acquisition by as much as 35% and we're excited to bring this technology to the industry," said Ruben Buell, CEO of AdShuffle.

"AdShuffle's optimization algorithms are unique compared to other ad serving solutions and have helped our clients increase campaign productivity in new ways," said Cade Herzog, Principal of Online Performance Marketing. "We've already had great results using the beta service, and with the addition of remarketing, landing page testing and other intuitive tools, we know we've found a long-term partner in AdShuffle."

AdShuffle is the first Diamond-level sponsor in ad:tech history. AdShuffle's sponsorship includes a 20-by-30 presentation area, a film-style premiere of the product, and daily presentations of the advertising solution. ad:tech San Francisco runs from April 15-17 at the Moscone Center.

For more information about AdShuffle, and its suite of services for advertisers and publishers, visit http://www.adshuffle.com/.

About AdShuffle:

AdShuffle was created in 2005 by a group of veteran Internet executives who found that existing ad serving and marketing technology was unable to meet competitive business needs. AdShuffle integrates both advertiser and publisher solutions within the same interface. AdShuffle's real-time architecture delivers custom reporting, creative and landing page optimization, and remarketing, as well as advanced inventory management and forecasting. AdShuffle is committed to creating solutions that meet the current and future needs of our clients, leading the industry in product innovation and setting the standard in client services. AdShuffle-the first, best and only choice for ad serving.

About ad:tech:

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.